Jun
4
DON’T SHOOT THE MESSENGER
Posted by jerrydavis under For Realty Professionals, For Sellers, General Information
DON™T SHOOT THE MESSENGER¦Especially appropriate for hard-working real estate agents in the
Michigan market.According to Wickipedia”Shooting the messenger” is a metaphoric phrase used to describe the act of lashing out at the (blameless) bearer of bad news.In ancient times, messages were delivered in person by a human envoy. Sometimes, as in war, for example, the messenger was sent from the enemy camp. An easily-provoked combatant receiving such an overture could more easily vent anger (or otherwise retaliate) on the deliverer of the unpopular message than on its author, thus literally killing the messenger. In modern usage, the expression still refers to any kind of punishment meted out to the person bringing bad news, but has taken on an ironic dimension as well. Now, any adverse reaction, even one so mild as a raised eyebrow, could prompt a protest against shooting the messenger.A syntactically similar expression is “Don’t shoot the piano player; he’s doing the best he can”.
I am in the trenches (of the real estate market) every day. Even on those rare complete œoff days I am thinking about my clients and praying for them. I see real estate agents working harder than ever and, more often than not, for less money than ever before. I noticed that about 30% of homes listed actually sold in 2007. This year that percentage will, in my opinion, be even less. That being the reality, seven out of every ten homes listed by agents will not sell. Many of the sellers will, in a sense, want to shoot the messenger. Get rid of the agent who didn™t get the job done and get another who will. In the vast majority of cases, the agents will have advised their clients that price is the dominating factor for the few buyers available right now.
My advice to any seller¦if you have a hard-working agent and one who communicates to you the reality of the market and the reality of the down-trend¦listen! You certainly don’t want to shoot a second messenger do you?
More and more agents are leaving the business. That is how hard the business is right now. It is not easy telling sellers their home is not worth what they hoped. So, please don™t shoot the messenger of seemingly negative market news. Just be glad you have a hard-working, caring Realtor who is even willing to aggressively market your home knowing that they might lose over 70% of the funds they are spending to market their inventory right now! If you have one of those œsurvivor agents¦hang onto him or her. Take their advice (that blameless bearer of bad news) and let them get it done for you.
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